About us


Maria and Kelly, both successful country town originated business women, have worked closely together for over 8 years. Over this time they have both travelled nationally and internationally and have shared the same frustrations when looking for the perfect business bag that is functional, fashionable and easy to travel with.
This sparked conversations around "if you could have a bag any way, what would it look like". This was the beginning of MyAlura and the design of the flagship bag MyAlura. A bag that is purposefully designed to fit everything a business woman needs from a laptop to a water bottle. It is uniquely designed with contemporary on trend colours and features.
With additional business tools being developed to add to the collection with the MyPower credit card protector and the MyConfidence handbag companion, keep an eye out for MyPassion.

MyAlura will become the one stop shop for elegant, feminine and functional business tools for women.

Who we are:
Maria Smith is an entrepreneur who has successfully run her own Australian Training and Coaching business for over 10 years with expansion into the USA over the past 3 years. Maria is a frequent traveller and a lover of handbags, with a collection most women would die for. A woman who knows what she wants in a handbag!

Kelly Mason has worked in the business world for over 15 years in various roles. Travel has been a natural part of Kelly's working life and she has admitted her frustrations in carrying a personal handbag and a bag for her laptop when travelling. Functionality and style are important to Kelly as well as having a bag to match her shoe collection!
Both Maria and Kelly are located in Maryborough, Victoria, a small country town where they both grew up. MyAlura is a new business venture for them both where they are keen to connect with business women and share products that aim to 'make business beautiful'.

Contact information
MyAlura, PO Box 453 Maryborough Victoria AU 3465.