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How country town girls found a calling to design laptop bags for women.

September 14, 2016 0 Comments

How country town girls found a calling to design laptop bags for women.

Maria and Kelly, both successful country town originated business women, have worked closely together for over 8 years. Over this time they have both travelled nationally and internationally and have shared the same frustrations when looking for the perfect business bag that is functional, fashionable and easy to travel with.

This sparked conversations around "if you could have a bag any way, what would it look like". This was the beginning of Alura and the design of the flagship bag MyAlura. A bag that is purposefully designed to fit everything a business woman needs from a laptop to a water bottle. It is uniquely designed with contemporary on trend colours and features.

With additional business tools being developed to add to the collection with the MyPower credit card protector and the MyConfidence handbag companion, Alura will become the one stop shop for elegant, feminine and functional business tools for women.

 





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